Deepak Hiramath new president of Delhi Advertising Club

Deepak Hiramath has been elected president of Delhi Advertising Club (DAC) for the year 2016-17.

V K Chopra, Chairman of Indian Newspaper Society’s Delhi Chapter and Election Officer of the DAC said a 13-member committee have been set up to run DAC.

He said Raman Kumar Chugh has been elected Secretary of DAC.
Commenting on the ASCI decision, Himalaya said that its

product safety and efficacy claims are rooted in the science of Ayurveda and substantiated by modern scientific research.

“With regards to this particular commercial, ASCI has made a recommendation to the manner in which the efficacy claim is communicated and we have taken due note of the same,” said the company spokesperson.

The consumer complaint council also pulled up FMCG major Hindustan Unilever for claiming about its Axe Deodorants that “When it gets hot, the fragrance is boosted”.

According to ASCI, it “was not adequately substantiated with consumer perception data, and is misleading by implication”.

Similarly, it also found the claims of shaving products maker Gillette for its Gillette Vector as misleading.

“The ad claim offers, ‘Save Rs 30 in comparison to Vector 2s pack is misleading by omission of a disclaimer to mention the exact price comparison with the post price increase of the product,” it added.


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